Chookalcious
PROJECT BACKGROUND
It started with a simple question:
“How do we get the word out that we serve the best potato scallop in Australia?”
Our answer? Go bold. TNM Creative Media conceptualised and executed Australia’s first and only Potato Scallop Eating Competition, turning a local menu favourite into a headline-grabbing, content-rich brand moment.
Hospitality / Events (Food & Bevarage)
The Challange
Brand activations were new territory for the client. Questions included:
Would people actually show up?
How do we find the right contestants?
What would the day look like?
What kind of return could we expect?
It required strategic planning, creative production, and total event orchestration. TNM was ready.
THE RESULTS
The event exceeded all expectations and has since become a locked-in annual highlight on the client’s calendar. From securing coverage with Japan’s largest TV network (NTV – Sekai no Hate Made Itte Q!) to generating massive social media engagement and building a rich content library, the activation delivered on every front. It also boosted search visibility through stronger keywords and SEO performance, increased local foot traffic through supplier collaborations, and helped shape a fun, distinctive brand identity. Bold, community-driven, and unforgettable, from concept to chaos, TNM delivered.