GARAKU
PROJECT BRIEF
TNM Creative Media was engaged by Wrights The Butchers to concept, produce, and deliver The Wright Cut — a long-form storytelling campaign spotlighting the chefs, venues, and philosophies behind Australia’s most respected kitchens.
The campaign aims to position Wrights not just as a premium supplier, but as a trusted partner to chefs who value provenance, restraint, and craft. Through cinematic video storytelling and editorial-led content, The Wright Cut explores how exceptional produce is transformed through technique, culture, and intent.
This edition focuses on Executive Chef Derek Kim at Garaku, Prefecture 48, highlighting modern Kaiseki dining through the lens of Pardoo Wagyu supplied by Wrights The Butchers.
OUTPUT
Hero Film: The Wright Cut — Chef Derek Kim at Garaku
A cinematic short film capturing Chef Derek Kim’s philosophy, process, and approach to Kaiseki cuisine, set within the intimate 16-seat chef’s table experience at Garaku.Editorial Long-Form Storytelling
A written feature exploring Derek Kim’s culinary journey, Garaku’s cultural context, and the role of Pardoo Wagyu within the seasonal menu, designed for owned channels, trade audiences, and brand storytelling.Brand Integration & Produce Narrative
Seamless integration of Wrights The Butchers and Pardoo Wagyu as a foundational element of the story, reinforcing provenance, trust, and ingredient-led excellence without overt product marketing.Cutdowns & Social Assets
Short-form video excerpts and visual stills optimised for social platforms, extending the campaign’s reach while maintaining its refined, editorial tone.
