MARINA BAY SANDS
Project BRIEF
TNM Creative Media was engaged by Marina Bay Sands to collaborate with the Michelin-starred teams behind world-renowned chef Tetsuya Wakuda, producing a full-spectrum content and storytelling strategy across three of his signature venues — spanning Singapore and Las Vegas.
This was more than a content project. It was about preserving the elegance, precision, and legacy of Chef Tetsuya’s culinary artistry, while crafting a visual and narrative language that could translate globally across cultures and platforms.
OUTPUT
Hero Brand Films: Cinematic storytelling that captures the artistry and refinement of Chef Tetsuya’s venues.
Signature Photography Library: A curated collection of imagery showcasing signature dishes, dining experiences, and the luxurious venue environments.
Storytelling Strategy & Scriptwriting: Development of narrative frameworks, scripts, and messaging to convey the brand’s culinary vision across all platforms.
Creative Direction Support: Guidance and oversight to ensure all content maintains the highest standard of visual and narrative excellence.
