Choice Seedlings came to TNM with a clear ambition: to reposition their brand as a leader within Australia’s horticulture sector.

While their reputation with growers was strong, their brand presence needed to better reflect their expertise, innovation, and long-term vision.

TNM led a full brand refresh focused on creating stronger foundations, refining their visual identity, messaging, and digital assets to better communicate with grower partners and the broader market.

The result was a timeless brand system that gave their internal marketing team the tools, clarity, and confidence to scale communication and strengthen their position within the industry.

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