From seed, soil, and sea.

we deliver marketing for growers, farmers, livestock producers, and the businesses feeding Australia.

Our journey into agriculture hasn’t happened overnight. It’s been built through lived experience.

Founder Jamie Henshall spent over 15 years working in top-tier kitchens as a chef before transitioning into filmmaking, storytelling, and digital strategy, ultimately building TNM into a successful agency that now supports businesses across the full food chain, from seed, soil and sea to plate.

From premium livestock producers and wholesalers to growers, hospitality groups and food brands, TNM has built a reputation for telling authentic stories that connect industries often overlooked by traditional marketing.

Now, that experience evolves into a sharper offering for regional Australia.

a dedicated agricultural marketing division

Stray Studio

Leading this next chapter alongside Jamie is Nicole, who has been part of the TNM journey for over a decade. Having grown within the business and deeply understanding the TNM approach, she now leads our agriculture division, Stray Studio bringing a fresh generation of storytelling to farming and regional brands.

Together, Jamie and Nicole offer something rare:

An agile, hands-on team that works with a select number of clients at any one time.

built for livestock producers, growers & farmers.

Our Vision is to help regional operations build stronger brands, create long-term digital assets, and tell stories that deserve to be seen.

Straight-talking. Strategic. Built for people on the land.

See Our Work

- Agronomy
Agricore

Agricore partnered with TNM to strengthen its connection with growers, livestock producers, and crop farmers through authentic storytelling and practical marketing assets.
- Horticulture
Choice Seedlings

Choice Seedlings came to TNM with a clear ambition: to reposition their brand as a leader within Australia’s horticulture sector.
While their reputation with growers was strong, their brand presence needed to better reflect their expertise, innovation, and long-term vision.
TNM led a full brand refresh focused on creating stronger foundations, refining their visual identity, messaging, and digital assets to better communicate with grower partners and the broader market.
The result was a timeless brand system that gave their internal marketing team the tools, clarity, and confidence to scale communication and strengthen their position within the industry.
Work With Us
- Citrus Grower
Red Belly Citrus

TNM partnered with Red Belly Citrus to help the brand stand out in a competitive citrus market and strengthen its visibility with agents, wholesalers, and retail buyers.
The goal was to build a clearer story around the brand, creating content that showcased the fruit's quality, the people behind it, and what made Red Belly different.
We created a library of assets through a chef-led recipe campaign, brand storytelling, and strategic content production, giving their internal marketing team the tools to drive social media engagement, engage buyers, and position the brand more confidently in the market.
Work With Us
- Boutique Grower
Elora Fine Farming

Through premium content production, storytelling, and campaign rollout, we helped position Elora as a modern farming brand that connects directly with chefs through authenticity, creativity, and exceptional produce.
- Fruit & Vegetable Agent
Lemdell

TNM partnered with Lemdell, one of Sydney Market’s leading agents, to deliver a large-scale production campaign alongside Costa Group, Australia’s leading grower, packer, and marketer of premium fresh produce.
- Livestock
Mackas Pastoral Female Sale

For Macka’s Pastoral, TNM delivered campaign strategy, production, and ongoing storytelling support to elevate their annual cattle sales and strengthen brand presence year-round.