Elora Fine farming
Branding & Design
PROJECT Overview
When a passionate, family-run farming business approached TNM Creative Media, it was a perfect alignment. Elora Fine Farming was growing some of Australia’s finest produce for chefs and premium hospitality venues, but their brand and digital presence didn’t yet reflect the quality, care, or story behind what they were building, especially their commitment to women in farming and ethical growing practices.
They needed the full package: brand identity, messaging, website, and storytelling that would capture hearts (and plates) across Australia’s wholesale and hospitality networks.
The Challange
Elora was entering a competitive market, where many growers had long-standing relationships and where visibility often depended on who you knew. As a female-led business in a male-dominated industry, the journey to recognition was layered, not just about great product, but about changing perception.
They needed to stand out, connect emotionally, and earn respect, not just as growers, but as brand leaders with values and vision.
RESULTS
We created a brand with soul , one that spoke to chefs, market agents, and consumers alike. The new identity elevated Elora’s story, celebrated the quality of their produce, and positioned them as a premium, people-first farming brand.
From packaging to web copy, every element was designed to educate, inspire, and empower. The result is a brand that resonates, connects, and leads with a growing reputation in both the wholesale and foodservice sectors.
DELIVERABLES
Full brand identity and visual system
Brand positioning and messaging
Photography and story-led content
Custom website design and build
Copywriting and product education
Ongoing brand consulting and launch support