LEMDELL
Wholesale Produce (Food & Bevarage)
PROJECT Overview
Lemdell is a renowned, family-owned business operating in the Sydney Markets for over four decades. Known for their integrity, relationships, and quality produce, they had the story and soul but no clear digital direction.
TNM was brought on to help translate that legacy into a brand with meaning, longevity, and presence. While the business had a logo, there was no real visual system, strategy, or content to bring the brand to life.
The Challange
The client was extremely time-poor, immersed in the day-to-day of running a high-volume wholesale operation. They needed a team that not only understood the nuances of the fresh produce industry but could lead the brand transformation assertively, with minimal friction and maximum clarity.
RESULTS
In just 12 months, Lemdell went from market veteran to modern-day brand without losing an ounce of its soul. The new brand system gave them clarity, confidence, and cohesion across every touchpoint.
They now show up with consistency, purpose, and pride, resulting in stronger customer engagement, new sales opportunities, and industry collaborations. Lemdell has become not just an agent in the Sydney Markets, but a brand people want to partner with.
DELIVERABLES
Full brand refresh (visual identity, brand positioning, tone of voice)
Brand guidelines for internal and external use
Website design and development
Photography and video content
Ongoing creative and marketing support
