Rare Medium
PROJECT BRIEF
TNM partnered with Meat & Livestock Australia to launch Rare Medium Academy — an educational platform built to inspire food service chefs across all sectors to confidently cook with Australian red meat.
From quick service to aged care, the goal was clear: equip hospitality professionals with the knowledge and creativity to bring red meat to life on commercial menus.
OUTPUT
Educational Video Series: Step-by-step tutorials for chefs in multiple sectors.
Photography Library: Product, preparation, and finished dish imagery for educational use.
Website Content: Structured and branded content supporting the platform.
Behind-the-Scenes Content: Process-focused imagery and video.
Campaign – ‘Producer to Plate’ Series: Videography and photography showcasing the producers behind Australian red meat.
Launch Assets: Promotional materials for program rollouts.
Scriptwriting & Messaging Strategy: Copy and guidance for all educational and marketing content.
