Rare Medium

PROJECT BRIEF

TNM partnered with Meat & Livestock Australia to launch Rare Medium Academy — an educational platform built to inspire food service chefs across all sectors to confidently cook with Australian red meat.

From quick service to aged care, the goal was clear: equip hospitality professionals with the knowledge and creativity to bring red meat to life on commercial menus.

OUTPUT

  • Educational Video Series

  • Photography Library

  • Website Content

  • Behind-the-Scenes Content

  • Launch Assets

  • Scriptwriting & Messaging Strategy

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Taylors Wines