Project Background

To support the Australian launch of the Infiniti car brand, Toyota partnered with TNM Creative Media to create a chef-led influencer campaign that would fuse luxury, lifestyle, and culinary storytelling. The goal: position Infiniti as more than a vehicle — but a gateway to discovery, adventure, and refined taste.

We created a visually rich web series and supporting content package that launched in sync with display show events, capturing both the performance of the car and the spirit of the open road.